FoodAgri.AI · Sample report
Every report we would hand Northfield Kitchen, a made-up food maker, as it takes a roasted tomato salsa from an idea to stores that reorder it. Twelve steps, one team.
Fictional brand, products and numbers, made for this sample. A real report uses your data, its sources and a reviewer sign-off.
Contents
About 15 servings per container
Serving size2 Tbsp (32g)
Calories10
% Daily Value*
Total Fat 0g0%
Sodium 230mg10%
Total Carbohydrate 2g1%
Dietary Fiber 0g0%
Total Sugars 1g
Protein 0g
* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Step 01 · Make it · One-time report
Six answers about a roasted tomato salsa on one page: who looks for it, which rules apply, what codes it needs, what it sells for and who to call first.
There is room for a roasted, medium-heat salsa in natural and regional grocers. Shoppers search for it more every month, and the price band leaves enough margin for a distributor and a store.
Index, 100 = the busiest month. Illustrative numbers for this made-up example; your brief uses national US search data.
Interest peaks in late summer and at game season. Plan the launch for August, with stock in stores by July.
| Question | Answer | What we do |
|---|---|---|
| Is it on the FDA Food Traceability List? | Yes fresh tomatoes, peppers | Set up the records (step 6) |
| Does it need a Nutrition Facts panel? | Yes | Build it from the recipe (step 4) |
| Acidified food rules? | Check pH must stay at 4.6 or lower | Process review with your co-packer |
| Barcodes | 2 GTINs + 1 case code | Plan every size (step 5) |
| Allergens | None of the major 9 | State it clearly on the back |
Store names hidden. Your brief uses real shelf checks in your region.
Step 02 · Make it · One-time report
Three names tested for the shelf, the web and a trademark screen, then a wordmark, a colour set and a voice that sounds like the people who make it.
It sounds like a place, not a slogan. It reads from two metres away, the .com is free and the trademark screen found no food-class conflicts.
A screen, not legal advice. A trademark attorney confirms before filing.
A two-letter mark for lids, social avatars and case labels.
Every text and background pair passes WCAG AA contrast.
“Roasted, not rushed.”
“Tomatoes from rows we can name.”
“Medium heat. The kind you finish the jar with.”
“The world’s best salsa!!”
“Clean, guilt-free snacking.”
Step 03 · Make it · One-time report
The front and back of the jar laid out on its real size, shown before and after, and on a crowded shelf so you see if it stands out.
Five claims, two fonts, no flavour you can read from the aisle.
One name, one flavour, one heat level. Readable from two metres.
Other jars greyed out. Your test uses photos of the real shelf in your target stores.
Step 04 · Make it · One-time report
A Nutrition Facts panel built from the recipe, with every value traced to where it came from and rounded the way the federal rule says.
About 15 servings per container
Serving size2 Tbsp (32g)
Calories10
% Daily Value*
Total Fat 0g0%
Sodium 230mg10%
Total Carbohydrate 2g1%
Dietary Fiber 0g0%
Total Sugars 1g
Protein 0g
* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Example values for a made-up recipe.
| Line | Raw value | On the label | Source |
|---|---|---|---|
| Calories | 12.4 kcal | 10 | USDA database, rounded to nearest 5 |
| Sodium | 228 mg | 230mg | Recipe salt + tomatoes, nearest 10 mg |
| Total Carbohydrate | 2.4 g | 2g | USDA database, nearest 1 g |
| Total Sugars | 1.3 g | 1g | Tomatoes and onion, no added sugar |
| Total Fat | 0.2 g | 0g | Under 0.5 g shows as 0 |
The label is allowed, and required, to round. Calories under 50 round to the nearest 5; sodium between 5 and 140 mg to the nearest 5, above that to the nearest 10.
Ingredients: Roasted tomatoes, roasted peppers, onion, cilantro, lime juice, garlic, sea salt.
Contains none of the nine major food allergens.
Step 05 · Get it ready to sell · One-time report
One number for every size, case and pallet, set up so a 2-D code can be added when your printer is ready for it.
| What you sell | Code | Where it goes |
|---|---|---|
| 16 oz jar | 1 GTIN-12 | Back label, scanned at the till |
| 8 oz jar | 1 GTIN-12 | Back label |
| Case of 12 × 16 oz | 1 GTIN-14 | Two sides of the case |
| Case of 12 × 8 oz | 1 GTIN-14 | Two sides of the case |
| Each pallet shipped | 1 SSCC | Pallet label, made at shipping |
Illustration only, not a scannable code.
The same GTIN goes into a QR code with GS1 Digital Link. Shoppers scan it for recipes; the till still reads it as your product.
Step 06 · Get it ready to sell · One-time report
Fresh tomatoes and peppers are on the FDA Food Traceability List. These are the records you keep, set up once so every shipment fills them in the same way.
Who sent it, what and how much, the traceability lot code and when it arrived.
Each jarred batch gets a new lot code that points back to the tomato and pepper lots used.
Who it went to, what, how much and the lot code, ready within 24 hours if FDA asks.
| Field | Example | Filled by |
|---|---|---|
| Traceability lot code | NK-2611-07 | Batch sheet |
| Product | Roasted Tomato Salsa 16 oz | Batch sheet |
| Quantity | 1,440 jars | Batch sheet |
| Input lots | TOM-2610-22, PEP-2610-09 | Receiving log |
| Date | 2026-11-07 | Batch sheet |
| Shipped to | Regional distributor, DC 2 | Shipping log |
Step 07 · Get it ready to sell · One-time report
Worked back from the shelf, so the store, the distributor and you are all paid, with what happens if costs move.
| If… | Shelf price | You keep | Our advice |
|---|---|---|---|
| Tomatoes cost 20% more | $6.92 | $0.98 | Hold price for one season |
| Glass jar +$0.15 | $6.92 | $1.05 | Quote a second jar supplier |
| You sell direct to 3 stores | $6.49 | $1.84 | Worth it near home |
| Store asks 40% margin | $7.50 | $1.20 | Above the band; negotiate |
Step 08 · Get it ready to sell · One-time report
A product page buyers read in a minute, launch posts in the brand voice and a 30-second video ad.
Six scenes, five seconds each. Your real ad is cut from your own product footage, or generated from your jar photos, in this voice.
| Check | What we do | Last result |
|---|---|---|
| Search | Titles, descriptions and product schema on every page; one fix list a month | 3 fixes done |
| Speed | Images compressed, scripts trimmed, checked on a mid-range phone | Good |
| Security | Monthly scan for outdated plugins, open ports and weak headers | 2 low |
| Uptime | Checked every 5 minutes; you get a text if the store finder goes down | Up |
| Buyer pages | Sell sheet and FSMA 204 one-pager kept current | Current |
Illustrative numbers for the made-up brand. Your report comes with each month's results page.
Medium heat. Roasted tomatoes, peppers, onion, lime. Nothing else you need to look up.
Where to buy · For stores · Recipes
Find it near youStep 09 · Sell it · Monthly service
Posts, ads and emails in the brand voice every week, aimed at shoppers near the stores that carry you, and at the buyers who decide.
+53%
+41%
“40 lbs” reel
Social postEmailPaid adTrade post for buyers
We run A against B for a week and keep the winner.
Illustrative numbers for the example.
Step 10 · Sell it · Monthly service
AI agents find the stores, distributors and brokers that fit, research each one, write to them and call them. You approve every message before it goes.
of 412
all approved
notes saved
NMNatural market4 storesFit 72
FSFarm store chain6 storesFit 70
RGRegional grocer9 storesFit 81
CGCo-op group8 storesFit 85
SDSpecialty distributor220 accountsFit 89
RNRegional natural grocer12 storesFit 94
CGCo-op grocery group8 storesFit 85
NCNatural channel broker140 storesFit 74
| Buyer | Size | Fit | Why |
|---|---|---|---|
| Regional natural grocer | 12 stores · Mountain West | Stocks 6 local salsas; weekly delivery fits | |
| Specialty food distributor | 220 accounts · 3 states | Carries jarred dips; asks for FSMA 204 records | |
| Co-op grocery group | 8 stores | Local-first buying policy | |
| Independent grocer | 3 stores | Strong salsa set, $6.49 to $7.29 | |
| Natural channel broker | Covers 140 stores | 8% commission, natural channel |
Buyers are made up for the example.
AgentHi, I’m calling for Northfield Kitchen about a roasted tomato salsa for your local set. Is now a good time?
BuyerTwo minutes. What’s the shelf price?
Agent$6.92 for 16 ounces, 35% margin at that price, delivered weekly through your current distributor.
BuyerSend samples and the sell sheet. Review is the second Tuesday.
AgentWill do. I’ll book you a 20-minute tasting with the founder before then.
To: Category buyer, regional natural grocer
Subject: Roasted tomato salsa for your local set
Hi, we make a roasted tomato salsa in small batches from tomatoes grown in rows we can name. It sells at $6.92 for 16 oz with a 35% margin, and our FSMA 204 records are ready. Could I send samples before your review on the 12th?
Step 11 · Sell it · Monthly service
Interested buyers book straight into your calendar. Each meeting comes with a brief, the samples they asked for and follow-ups done on time.
| When | What | Status |
|---|---|---|
| Same day | Thank-you note with the sell sheet | Sent |
| Day 2 | Samples shipped, tracking shared | Sent |
| Day 7 | Check-in before their review | Scheduled |
| After review | New item form filled for the buyer | Ready |
Step 12 · Sell it · Monthly service
Once you are on the shelf, we track what sells in every store, make sure reorders go out on time and pick the next stores to add.
+14%
15 of 18
in progress
Store names hidden in this example.
| Store | Last order | Shelf count | Action |
|---|---|---|---|
| Grocer 1 | 12 days ago | Low | Reorder sent |
| Co-op 2 | 20 days ago | Low | Call today |
| Indie 1 | 34 days ago | Slow seller | Demo day booked |
| Grocer 3 | 9 days ago | Fine | Nothing needed |
| Next store | Why | Step |
|---|---|---|
| Regional grocer, 9 stores | Same distributor, salsa set has a gap | Agent call this week |
| Natural market, 4 stores | Shoppers near two current stores | Samples sent |
| Farm store chain, 6 stores | Buys local, roasted is new to them | Meeting booked |
Tell us what you make and where you want it sold. The first call is 30 minutes; you get the first steps and the numbers.
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