FoodAgri.AI
Menu

Sell to grocery

How to sell to grocery storesFood brokersPrivate label manufacturersFSMA 204 traceabilityGS1 barcodes and 2-D codesCompare buyer tools

Who it's for

Manufacturers and co-packersFood brands, startups and farmsSuppliers to food plantsLabs and instrument makersPlant QA and operations

Industries

Snacks and bakerySauces, dips and condimentsBeveragesDairy and plant-basedMeat, poultry and seafoodFrozen and prepared foodsFresh produce and farmsIngredients and milling

Labels

Recipe nutrition calculatorNutrition Facts label generatorFood label requirementsHow label values are roundedFood packaging design checklist

Free tools

Shelf price calculatorFSMA 204 checkerBarcode count plannerBroker cost estimatorBuyer-ready checklistCalorie rounding checker

Stories

Where a $6.92 jar's money goesWhy the label says 45 when the lab says 47The dates on every food maker's wallHow a buyer list gets builtStart with just an ideaWhat food makers askReports and white papersAll stories

Demos

Label demoBuyer fit demoShelf plan demoSample report

Company

What we doTalk to usPrivacyTerms
Talk to us

For food brands getting ready to launch

You have the food idea. We build the path to market.

Before you pay for packaging, a production run or buyer outreach, we put the launch in the right order and show you what is still missing.

See the sampleTalk to us
  • Label, price and codes in order
  • Checked before you print
  • First stores ranked

In our product

What you get, as our customers see it.

Real screens from our reports and dashboard, made for a made-up brand. Click any one to open the full sample.

Six answers about an idea, on one page
Six answers about an idea, on one pageSee the full sample →
The jar, before and after
The jar, before and afterSee the full sample →
Launch posts written in the brand's voice
Launch posts written in the brand's voiceSee the full sample →

Flip through the full printed report: 24 pages, one made-up brand from idea to buyer meetings.

or download the PDF

What you would receive

A launch readiness brief, plus the film that explains it

A six-page brief for a fictional brand, Cedar Ridge Patties, and two scenes from the matching two-minute film.

Animated sample: five launch steps lighting up in orderSample · fictional client
Sample · fictional Five steps, in this order: product, maker, label, cost, buyer.
Animated sample: sell sheet, cost worksheet and a checklist before printSample · fictional client
Sample · fictional The launch kit comes before the print run.
Read a script excerpt from the matching film
Step one: write down exactly what the product is, from the recipe to the pack size and how it is stored. Step two: find a co-packer that can make it safely, at the volume you need, and ask what it needs from you. Step three: work out the package and label with an expert, because some foods need a regulator's review before they reach a shelf. Step four: build a cost per unit from real quotes, not guesses. Step five: choose the first buyer and channel that fit that cost.

Full two-minute script in four chapters. Narration is recorded only after you approve the script.

What is inside the sample report

  1. Page 1Product and launch profile. What the product is, where it is today, who it is for, what is unknown.
  2. Page 2Maker checklist. What a co-packer will ask for, and the questions to ask them.
  3. Page 3Package and label questions. What needs an expert review before anything is printed.
  4. Page 4Unit cost model. A worksheet to fill with real quotes. We never invent a price.
  5. Page 5Channels and launch assets. Retail or foodservice first, positioning and a one-page pitch.
  6. Page 630-day decision plan. Owners, next proof needed and the go or wait decisions.

All names, products and numbers in these samples are fictional. A real deliverable uses your data, its sources, and a reviewer sign-off.

In numbers

What this looks like at your numbers.

Move the sliders and click the charts. Every figure says where it comes from.

START WITH JUST AN IDEA

Only an idea? See what we can find for it.

Pick your food and put in rough numbers. You see what a year in stores could look like, and what FoodAgri AI looks up for you: demand, rules, codes, buyers and price room.

A year in stores, at your numbers

Click a bar to set your store count

Your inputs
Sales to storesYou keep before overhead
$4.50
$2.40
6
25
What this means for you

What we find for your idea

    Traceability status is our reading of the FDA Food Traceability List. We confirm it for your exact recipe.

    STORY 01 · MONEY

    Where does a $6.92 jar's money go?

    1. You set your price to the distributor.
    2. The distributor adds a markup.
    3. The store adds its margin. That is the shelf price.
    What this means for you

    One jar, kitchen to shopper

    Move the sliders, click a colour to see what it is

    Example inputs
    $6.92
    Your cost $2.40You keep $1.20Distributor $0.90Store $2.42

    25%
    35%

    Start values from our guide How to sell to grocery stores: cost $2.40, your price $3.60, markup 25%, margin 35%. Your real margins come from your distributor and store.

    STORY 02 · LABEL

    Why the label says 45 when the lab says 47.

    What this means for you

    Measured vs what the label may show

    Pick a nutrient, then slide or click the chart

    Federal rule
    47 kcal

    Federal labeling rule for Nutrition Facts (21 CFR 101.9). Sugar counts about 4 kcal per gram.

    Sample checklist

    Do not print the carton before the plan fits

    Each step changes the next one: a bigger pack changes freight, a new maker can change the label.

    1. Product

      Write down exactly what it is, from recipe to pack size and storage.

    2. Maker

      Find a co-packer that can make it safely at your volume.

    3. Label

      Work out the package and label with an expert.

    4. Cost

      Build a cost per unit from real quotes, not guesses.

    5. Buyer

      Choose the first channel and prepare the pitch.

    Is this for you

    Who this is for, and who it is not for

    A good fit

    • You have a recipe, samples or a pilot run and want to launch properly.
    • You need a co-packer or are comparing several.
    • You want to know your real cost per unit before you price it.

    Not the right fit

    • You need a label approved: that is a regulator or a licensed expert, not us.
    • You want a guaranteed store listing.
    • You only need a logo. We can help, but this page is about the whole launch.

    How it works

    From first call to measured results

    Every engagement starts with a conversation. Scope and price come after it, in private.

    1. Meeting

      A 30-minute call about what you make or sell, who you want to reach and what decision you need to make.

    2. Quick research

      A short, fixed piece of research that answers one question with sources you can check.

    3. Plan and build

      We write the spec, the maker checklist, the label questions and the cost model with you, then the pitch for your first channel.

    4. Launch and measure

      Approved work goes live. Every week you see what happened, in plain words.

    Book a 30-minute call

    Tell us where your launch stands

    We come to the call with the first three decisions you need to make.

    • Two questions and your contact details, under a minute.
    • No prices on this site: we scope after the call and send a private proposal.
    • We never contact anyone on your behalf without your written approval.
    1. How far along is the product?
    2. What is the biggest obstacle?

    Questions

    Before you book

    Can you approve our label?

    No. We prepare the questions and the evidence. A regulator or a licensed expert reviews anything regulated.

    Do we need a finished product?

    No. Many brands come to us with a recipe and a kitchen batch. The earlier, the cheaper the mistakes.

    What does it cost?

    Pricing is private. After a short call we send a written scope and price for your situation. There are no public packages or tiers.

    Do you guarantee results?

    No. We report what we did and what happened: research delivered, messages approved, replies, calls booked. We do not promise sales, placements or rankings.

    What happens to our data?

    Your files stay in your own workspace and are never used for another customer. Real customer data is only shared after a confidentiality agreement.

    Get clear before the expensive commitments

    A 30-minute call tells you what you need next and what you would receive. The same four steps for every path, and you decide at the end of each one whether to go on.

    1. Step 1A 30-minute call

      You tell us what you make and what you need. No slides. We say plainly if we are not the right fit.

    2. Step 2Quick research

      A short brief: who buys, what the rules say, where the price room is, and the sources behind each answer.

    3. Step 3Plan and build

      The pages, videos, reports and outreach drafts the plan needs, in your brand.

    4. Step 4Launch and measure

      You approve every send and post. We report what worked and change what did not.

    Book a 30-minute callSee everything we do
    Northfield Kitchen · sample reportDownload the PDFGet your own report