Sample report · Step 01 · One-time report
Idea and market brief
Six answers about a roasted tomato salsa on one page: who looks for it, which rules apply, what codes it needs, what it sells for and who to call first.
Our read
There is room for a roasted, medium-heat salsa in natural and regional grocers. Shoppers search for it more every month, and the price band leaves enough margin for a distributor and a store.
What could stop it
- Fresh tomatoes and peppers put it on the FDA traceability list, so records are needed before 2028.
- Glass jars push freight cost up; we price that in.
Search interest for “roasted salsa”, last 12 months
Index, 100 = the busiest month. Illustrative numbers for this made-up example; your brief uses national US search data.
What people type
- best roasted salsa
- roasted tomato salsa recipe
- medium salsa brands
- salsa without sugar
What it tells us
Interest peaks in late summer and at game season. Plan the launch for August, with stock in stores by July.
| Question | Answer | What we do |
|---|---|---|
| Is it on the FDA Food Traceability List? | Yes fresh tomatoes, peppers | Set up the records (step 6) |
| Does it need a Nutrition Facts panel? | Yes | Build it from the recipe (step 4) |
| Acidified food rules? | Check pH must stay at 4.6 or lower | Process review with your co-packer |
| Barcodes | 2 GTINs + 1 case code | Plan every size (step 5) |
| Allergens | None of the major 9 | State it clearly on the back |
Shelf prices of comparable 16 oz roasted salsas
Store names hidden. Your brief uses real shelf checks in your region.
You get this once, in your dashboard
A web report you can share, plus the files below to download. No subscription needed.
- Web report
- Brief, 6 pages (PDF)
- Search data (CSV)
How it arrives
- Day 1 Kickoff call, 30 minutes
- Midway Draft appears in your dashboard
- Your turn Comment right on it
- Delivered Final report and files, yours to keep