What a broker would cost you
Click a broker type, then move the sliders
Ranges 3–5% conventional grocery, 8–12% natural and specialty (directional, not a quote). Sources: a grocery broker cost guide, a natural-channel broker guide.
For food manufacturers and co-packers
You make the food. We find who should buy it.
We map the buyers and channels that fit what your plant already makes, then give your sales team a clear, sourced brief of where to go next.
- Buyers ranked by fit
- First call ready
- Every number sourced
In our product
What you get, as our customers see it.
Real screens from our reports and dashboard, made for a made-up brand. Click any one to open the full sample.
What you would receive
A buyer-opportunity brief, plus the film that explains it
A six-page brief for a fictional manufacturer, North Valley Foods, and two scenes from the matching two-minute film.
Sample · fictional client
Sample · fictional clientRead a script excerpt from the matching film
So who buys a case of frozen patties? A restaurant group wants the same size and cook time in every location. A distributor wants case packs that fit its trucks and its customers. A private label brand wants a partner that can make its recipe under its own name. Each buyer asks different questions, and one generic pitch answers none of them well. That is the work we do: we map which buyers fit what the line already makes, with sources anyone can check. Then we write the story in each buyer's language.
Full two-minute script in four chapters. Narration is recorded only after you approve the script.
What is inside the sample report
- Page 1Scope and assumptions. Product, region, channel, production limits and missing data.
- Page 2Buyer-channel map. Foodservice, distributors, private label and industrial buyers.
- Page 3Fit criteria. Cold chain, case packs, certifications, volumes and service area.
- Page 4Account research worksheet. Source links, dates, fit reasons and exclusions.
- Page 5Sales message framework. Your real strengths, a one-pager per buyer type, a draft first message.
- Page 630-day plan. Research priorities, missing materials, approved next steps and owners.
All names, products and numbers in these samples are fictional. A real deliverable uses your data, its sources, and a reviewer sign-off.
In numbers
What this looks like at your numbers.
Move the sliders and click the charts. Every figure says where it comes from.
STORY 04 · BUYERS
Is a broker worth it, and who do you call first?
A broker takes a share of your sales. A good buyer list means you only call stores that already carry food like yours.
What this means for you
And your call list
Cited range
From every store to a call list
Click a stage to see what we do there
STORY 01 · MONEY
Where does a $6.92 jar's money go?
- You set your price to the distributor.
- The distributor adds a markup.
- The store adds its margin. That is the shelf price.
What this means for you
One jar, kitchen to shopper
Move the sliders, click a colour to see what it is
$6.92
Your cost $2.40You keep $1.20Distributor $0.90Store $2.42
Start values from our guide How to sell to grocery stores: cost $2.40, your price $3.60, markup 25%, margin 35%. Your real margins come from your distributor and store.
Sample dashboard
See where each product could sell
Each cell is a judgement with a reason and a source behind it. Fictional data for North Valley Foods.
| Product | Foodservice | Distributor | Private label | Industrial |
|---|---|---|---|---|
| Frozen meals | Fits today | Fits today | Check first | Not a fit |
| Baked snacks | Fits today | Check first | Fits today | Check first |
| Burger patties | Check first | Fits today | Not a fit | Not a fit |
Fits todayCheck firstNot a fit
Where new customers come from
More than getting into grocery stores
We look at the channels that fit your products and your plant, not one retail playbook.
Foodservice
Restaurant groups, schools, hospitals and contract caterers that need the same product every week.
Distribution
Regional and broadline distributors with the right cold chain and routes.
Private label
Brands and retailers looking for a qualified manufacturing partner.
Industrial buyers
Other food makers that need your product as an ingredient or extra capacity.
Is this for you
Who this is for, and who it is not for
A good fit
- You run a food plant or co-packing operation with room to grow.
- You want new buyers but do not know which channel to try first.
- Your sales team needs a sharper story for each buyer type.
Not the right fit
- You want a bought list of contacts to email in bulk.
- You need a buyer this week: research takes a few weeks to do properly.
- You want us to send messages without your approval.
How it works
From first call to measured results
Every engagement starts with a conversation. Scope and price come after it, in private.
Meeting
A 30-minute call about what you make or sell, who you want to reach and what decision you need to make.
Quick research
A short, fixed piece of research that answers one question with sources you can check.
Plan and build
We build the buyer brief, the one-pagers and the first messages. You approve every word before anything is sent.
Launch and measure
Approved work goes live. Every week you see what happened, in plain words.
Book a 30-minute call
Tell us what your plant makes
We come to the call with a first view of your best channels.
- Two questions and your contact details, under a minute.
- No prices on this site: we scope after the call and send a private proposal.
- We never contact anyone on your behalf without your written approval.
Your recommended first step
Questions
Before you book
Do you sell lead lists?
No. We research buyers that fit your product and show the reason each one fits. Your team decides who to contact.
Do we have to share recipes?
No. We need product formats, volumes and where you ship today. Recipes stay with you.
What does it cost?
Pricing is private. After a short call we send a written scope and price for your situation. There are no public packages or tiers.
Do you guarantee results?
No. We report what we did and what happened: research delivered, messages approved, replies, calls booked. We do not promise sales, placements or rankings.
What happens to our data?
Your files stay in your own workspace and are never used for another customer. Real customer data is only shared after a confidentiality agreement.