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Sell to grocery

How to sell to grocery storesFood brokersPrivate label manufacturersFSMA 204 traceabilityGS1 barcodes and 2-D codesCompare buyer tools

Who it's for

Manufacturers and co-packersFood brands, startups and farmsSuppliers to food plantsLabs and instrument makersPlant QA and operations

Industries

Snacks and bakerySauces, dips and condimentsBeveragesDairy and plant-basedMeat, poultry and seafoodFrozen and prepared foodsFresh produce and farmsIngredients and milling

Labels

Recipe nutrition calculatorNutrition Facts label generatorFood label requirementsHow label values are roundedFood packaging design checklist

Free tools

Shelf price calculatorFSMA 204 checkerBarcode count plannerBroker cost estimatorBuyer-ready checklistCalorie rounding checker

Stories

Where a $6.92 jar's money goesWhy the label says 45 when the lab says 47The dates on every food maker's wallHow a buyer list gets builtStart with just an ideaWhat food makers askReports and white papersAll stories

Demos

Label demoBuyer fit demoShelf plan demoSample report

Company

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Sample report · Step 10 · Monthly service

Buyers and AI agents

AI agents find the stores, distributors and brokers that fit, research each one, write to them and call them. You approve every message before it goes.

For: Northfield Kitchen, Roasted Tomato Salsa, Medium, 16 oz (a made-up brand)Delivered in: Weekly, ongoing

This step is one chapter of the printed 24-page report.

or download the PDF
BuyerSizeFitWhy
Regional natural grocer12 stores · Mountain West 94Stocks 6 local salsas; weekly delivery fits
Specialty food distributor220 accounts · 3 states 89Carries jarred dips; asks for FSMA 204 records
Co-op grocery group8 stores 85Local-first buying policy
Independent grocer3 stores 78Strong salsa set, $6.49 to $7.29
Natural channel brokerCovers 140 stores 748% commission, natural channel

Buyers are made up for the example.

← Marketing campaignsGet this for your foodMeetings booked →

Get clear before the expensive commitments

A 30-minute call tells you what you need next and what you would receive. The same four steps for every path, and you decide at the end of each one whether to go on.

  1. Step 1A 30-minute call

    You tell us what you make and what you need. No slides. We say plainly if we are not the right fit.

  2. Step 2Quick research

    A short brief: who buys, what the rules say, where the price room is, and the sources behind each answer.

  3. Step 3Plan and build

    The pages, videos, reports and outreach drafts the plan needs, in your brand.

  4. Step 4Launch and measure

    You approve every send and post. We report what worked and change what did not.

Book a 30-minute callSee everything we do

Northfield Kitchen · sample reportDownload the PDFGet your own report