Food and farm makers · label to shelf
Manufacturers and co-packers
Food brands, startups and farms
Equipment, ingredient and packaging suppliers
Labs and instrument makers
Plant QA and operations
From your recipe to the grocery shelf.
FoodAgri.AI gets your label right, prices your product for the shelf, and finds the buyers who stock food like yours. Every number comes with its source.
Tell us who you are. See your path in one tap.
See the launch path A sample made for a fictional company. No sign-up to look.
What do you need most right now?
Pick the one closest to you. Each path shows what you would get, a sample made for a fictional company, and how to start.
Manufacturers and co-packersFind more buyers
Buyers whose products match your line, ranked by fit, with the first call ready.
See the path →Food brands, startups and farmsLaunch a product
Name, label, cost, co-packer and first stores, in the right order.
See the path →Equipment, ingredient and packaging suppliersSell to food plants
The plants that fit, who decides there, and what each of them needs to hear.
See the path →Labs and instrument makersProve your result
Turn a measurement into a story a food buyer understands and trusts.
See the path →Plant QA and operationsExplain your data
Plant numbers turned into a short charted story that leads to one decision.
See the path →Built for the people who make food
WHAT FOODAGRI.AI DOES
Everything we do for food makers.
Nine services, from the first idea to the store shelf. Pick one to see what you get. The free ones are marked.
Label Studio
Type your recipe. Get a Nutrition Facts panel with each value rounded the way the federal rule says, and the source of every number next to it.
Calories45Total Fat0gSodium140mgTotal Sugars2gProtein1g
BuildingSee the label demo →
Shelf price planner
Work back from the shelf so the distributor, the store and you are all paid.
LiveTry it below →
Barcode planner
How many GTINs and case codes you need.
Live
Traceability kit
FSMA 204 check and the records you need to keep.
Live
Buyer finder
Stores and distributors that carry your category, ranked by fit.
Building
Broker match
When a broker is worth their commission, and which ones work your channel.
Guide liveSee the numbers →
WHAT WE DO
From a kitchen idea to a store shelf, one team.
Twelve steps, from a kitchen idea to buyers who reorder. Pick a step to see how it works and what you walk away with, then open the sample.
Step 1 of 12
Idea and market brief
Who searches for your food, which rules apply, which buyers stock it, and how much room the shelf price leaves.
- Tell us the food and where you sell
- We pull demand, rules and buyer data
- You get one page, every number sourced
You walk away withA 6-part brief
Where this pays off
Step 2 of 12
Brand and name
Names tested for the shelf, the web and a trademark screen, then a wordmark, colours and a voice.
- Tell us what the food is and who buys it
- We test names and draw the wordmark
- You get the brand board and logo files
You walk away withA brand board
Where this pays off
Step 3 of 12
Packaging and redesign
New packs or a refresh, laid out on your real jar size and tested on a crowded shelf.
- Send your current pack or the idea
- We lay out front and back on your size
- You get mockups and print-ready artwork
You walk away withFront and back mockups
Where this pays off
Step 4 of 12
Nutrition label
A Nutrition Facts panel from your recipe, every value traced and rounded the way the rule says.
- Send the recipe and weights
- We calculate, trace and round each value
- You get a print-ready panel
You walk away withA print-ready panel
Where this pays off
Step 5 of 12
Barcodes
One code for every size, case and pallet, ready for 2-D codes.
- List the sizes and cases you sell
- We plan GTINs, case codes and SSCCs
- You get the plan and the artwork
You walk away withA barcode plan
Where this pays off
Step 6 of 12
Traceability records
FSMA 204 records set up once, the way buyers ask for them.
- Tell us your ingredients and steps
- We map where records happen
- You get templates and a short training call
You walk away withRecord templates
Where this pays off
Step 7 of 12
Cost and shelf price
What each unit costs you and where it lands on the shelf, so the distributor, the store and you are all paid.
- Send your costs and target stores
- We work back from the shelf price
- You get a one-page shelf plan
You walk away withA one-page shelf plan
Where this pays off
Step 8 of 12
Website and launch
A product page buyers read in a minute, launch posts and a 30-second ad, then SEO, speed and security checks every month.
- Send photos and the story
- We write, design and cut the ad
- We keep the site found, fast and safe
You walk away withA launch kit and website care
Where this pays off
Step 9 of 12 · monthly
Marketing campaigns
Posts, ads and emails in your brand voice every week, with a results page every month.
- Agree the month's plan
- We make and run the posts and ads
- You approve each one and see results
You walk away withA campaign calendar
Where this pays off
Step 10 of 12 · monthly
Buyers and AI agents
AI agents find the stores and brokers that fit, write to them and call them. You approve every message.
- Agree the buyers to go after
- AI agents research, write and call
- You approve messages and get call notes
You walk away withA ranked buyer list with call notes
Where this pays off
Step 11 of 12 · monthly
Meetings booked
Interested buyers book into your calendar, with a brief for each meeting and follow-ups done.
- Share your calendar
- We book, brief and send samples
- You walk in ready; we follow up
You walk away withMeetings on your calendar
Where this pays off
Step 12 of 12 · monthly
Reorders and growth
Sell-through by store, reorders on time and the next stores to add.
- Connect your sales or send them
- We track every store and chase reorders
- You get the monthly growth report
You walk away withA monthly growth report
Where this pays off
START WITH JUST AN IDEA
Only an idea? See what we can find for it.
Pick your food and put in rough numbers. You see what a year in stores could look like, and what FoodAgri AI looks up for you: demand, rules, codes, buyers and price room.
A year in stores, at your numbers
Click a bar to set your store count
Sales to storesYou keep before overhead
What this means for you
What we find for your idea
Traceability status is our reading of the FDA Food Traceability List. We confirm it for your exact recipe.
What food makers ask right now
Start with your question. We give the answer first.
These are the questions US food makers type into search most often. Pick one and we answer it right here, with a free tool or a short guide, then show you what we would do next.
Monthly searches: national US search-volume data, measured October 2026. Questions: the phrases search engines suggest as people type, collected October 2026. Topics marked "asked often" had no measured volume yet.
WHAT FOOD MAKERS ASK
Start where other food makers start.
These are the questions food makers type into search every month in the US. Each one has a page here that answers it, with a tool you can use.
What this means for you
Most makers start with the label: a recipe nutrition calculator. If you do not have a label yet, start there. If you do, the next big questions are finding buyers and barcodes.
The topic you picked
US monthly searches from national search-volume data, October 2026. Click a topic to see what it means.
STORY 01 · MONEY
Where does a $6.92 jar's money go?
- You set your price to the distributor.
- The distributor adds a markup.
- The store adds its margin. That is the shelf price.
What this means for you
One jar, kitchen to shopper
Move the sliders, click a colour to see what it is
$6.92
Your cost $2.40You keep $1.20Distributor $0.90Store $2.42
Start values from our guide How to sell to grocery stores: cost $2.40, your price $3.60, markup 25%, margin 35%. Your real margins come from your distributor and store.
STORY 02 · LABEL
Why the label says 45 when the lab says 47.
What this means for you
See the label demo →Calorie rounding checker · free
Measured vs what the label may show
Pick a nutrient, then slide or click the chart
Federal labeling rule for Nutrition Facts (21 CFR 101.9). Sugar counts about 4 kcal per gram.
STORY 03 · DATES
The dates every food maker should have on the wall.
Two changes reach every food maker who sells to stores: traceability records for foods on the FDA list, and 2-D barcodes at the checkout.
0days until checkouts are ready for 2-D barcodes (Sunrise 2027, end of 2027)
0days until FDA may enforce FSMA 204 records (not before Jul 20, 2028)
0days since the FSMA 204 rule was published (Nov 21, 2022)
Traceability and barcode milestones
Click a date to see what it means
What this means for you
Sources: the FDA traceability rule and its compliance-date notice, and the US 2-D barcode timeline. We explain each one in our guides, so you never have to read the rule itself.
STORY 04 · BUYERS
Is a broker worth it, and who do you call first?
A broker takes a share of your sales. A good buyer list means you only call stores that already carry food like yours.
What this means for you
And your call list
What a broker would cost you
Click a broker type, then move the sliders
Ranges 3–5% conventional grocery, 8–12% natural and specialty (directional, not a quote). Sources: a grocery broker cost guide, a natural-channel broker guide.
From every store to a call list
Click a stage to see what we do there
FREE TOOLS
Free tools. One question each.
Each one answers a single question in about a minute. How to use it, and what people usually ask, sit right beside it.
Recipe nutrition calculator
Type ingredients and weights, get calories and nutrients per serving with the data source for each.
LiveShelf price
What shoppers will pay and what you keep.
LiveFSMA 204 checker
Do the new records apply to you?
LiveBarcode count
GTINs and case codes for your line.
LiveBroker cost
Commission at your sales.
LiveCalorie rounding
Lab number to label number.
LiveLabel generator
Print-ready Nutrition Facts panel.
NewFood selling glossary
GTIN, SSCC, slotting fee, and more in plain words.
NextShelf-life date helper
Best-by vs use-by, and which one to print.
NextSTORIES FROM THE DATA
We read the rules and the reports. You get the story.
We take one rule, report or data set at a time, explain it in plain words, and finish with what to do next.
REPORTS AND WHITE PAPERS
Free reports for food makers.
We turn rules, market data and what we learn from our tools into short reports with charts. Pick the ones you want and we email them to you.
White paperFrom idea to first grocery order
The steps, costs and months it takes, with a calculator for your own numbers.
Email me first →Quarterly reportWhat US food makers search for
The top questions by month, which are rising and what that says about the market.
Email me first →Brief seriesCategory briefs
One per food: demand, rules, shelf prices and the kind of stores that carry it.
Email me first →White paperFSMA 204 for small food makers
Which foods are on the list, what a record looks like and what to set up before 2028.
Email me first →Playbook2-D barcodes for small brands
What changes on your jar and case by the end of 2027, and what does not.
Email me first →HandbookLabel rules, rounding and exemptions
Every rounding rule on one page, with examples and the small-maker exemption.
Email me first →White paperPackaging that sells on the shelf
What buyers and shoppers look at first, shown on real jar sizes.
Email me first →ReportWhat brokers and distributors charge
Fee ranges by channel, and when a broker pays for itself.
Email me first →ReportBrand redesign: what changes and what it costs
Before and after examples, timelines and what a refresh does to sales talks.
Email me first →DEMOS
See what you get at every phase.
Pick where you are. Each step shows a sample of what you get from us. The brands, products and numbers here are made up.
Sample output
An idea brief.
Six answers about your idea on one page: who searches for it, which rules apply, what codes you need, what it sells for and who to call first.
Get my brief →Idea briefFresh salsa · Mountain West · example
- Search demandRising, 12-month trend
- FSMA 204 listYes: fresh tomatoes, peppers
- LabelNutrition Facts needed
- Barcodes1 GTIN a size, 1 case code
- Shelf price band$5.99 to $7.49
- First stores to call12 ranked
Sample output
A brand board.
Three names checked for the shelf, a colour set, a wordmark and the line that goes on the jar. Pick a name to see it change.
Ask for my brand board →
Sample output
Ask for my pack mockups →
Packaging, before and after.
Drawn mockup. Your real mockups use your jar size and printer's template.
Demo
A label you can check.
Every value on the panel links back to where it came from: the ingredient database, your lab result, or the rounding rule. Change a recipe weight and the panel updates.
Ask for a live label demo →Nutrition Facts
16 servings per container
Serving size2 Tbsp (30g)
Amount per serving
Calories20
% Daily Value*
Total Fat 0g0%
Sodium 140mg6%
Total Carbohydrate 4g1%
Dietary Fiber 1g4%
Total Sugars 2g
Protein 1g
* Percent Daily Values use the FDA reference amounts.
Demo
A buyer, ranked by fit.
Why it ranks: it stocks local salsas, you can deliver weekly, and your $6.92 shelf price sits inside its range. The buyer here is made up.
Ask for a buyer fit demo →82fit score out of 100
Regional natural grocer · 12 stores · Mountain West
Carries category95
Delivery region88
Shelf price band74
Label and codes ready70
Demo
A one-page shelf plan.
Built from the price tool, the barcode planner and the traceability check on this site. Yours uses your own numbers.
Get my shelf plan →- Shelf price$6.92
- Your price to distributor$3.60
- You keep per unit$1.20
- Barcodes needed1 GTIN, 1 case code
- FSMA 204 list food?Check fresh tomatoes
- First buyers to call5
Sample output
A barcode plan.
Every size and case you sell gets its own number, set up so a 2-D code can be added when your printer is ready.
Plan my barcodes →- 16 oz jar1 GTIN-12
- 8 oz jar1 GTIN-12
- Case of 121 GTIN-14
- Each pallet shipped1 SSCC
Illustration only, not a scannable code.
Sample output
Traceability records.
For foods on the FDA list, each step needs a short record. We set the fields up once, so every shipment fills them in the same way.
Check my food →| Traceability lot code | NF-1028-A |
|---|---|
| Product | Fresh salsa, 16 oz |
| Quantity | 120 jars |
| Received from | Co-packer, Valley site |
| Date received | Oct 28 |
| Lot code assigned by | Co-packer, Valley site |
Sample output
A launch kit.
A product page buyers can read in a minute, three launch posts and a 30-second video script, all in your brand.
Plan my launch →northfield-salsa.com
Northfield Fresh SalsaMade Tuesday. On your shelf Friday.For buyers: case pack, codes, sheet
Meet the jarWhy TuesdayFind us at
Paperwork and money
The two things that quietly stall a food business
Contracts, registrations and label rules on one side. Shelf price and broker cost on the other. Checklists and calculators with the source for each, so you walk into the call with your own questions answered. Knowledge and tools, not legal or tax advice.
Talk to us
Pick the way that suits you
Chat, send a note, sign up, or book a time. Same people, same answers.
Get clear before the expensive commitments
A 30-minute call tells you what you need next and what you would receive. The same four steps for every path, and you decide at the end of each one whether to go on.
- Step 1A 30-minute call
You tell us what you make and what you need. No slides. We say plainly if we are not the right fit.
- Step 2Quick research
A short brief: who buys, what the rules say, where the price room is, and the sources behind each answer.
- Step 3Plan and build
The pages, videos, reports and outreach drafts the plan needs, in your brand.
- Step 4Launch and measure
You approve every send and post. We report what worked and change what did not.