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Sell to grocery

How to sell to grocery storesFood brokersPrivate label manufacturersFSMA 204 traceabilityGS1 barcodes and 2-D codesCompare buyer tools

Who it's for

Manufacturers and co-packersFood brands, startups and farmsSuppliers to food plantsLabs and instrument makersPlant QA and operations

Industries

Snacks and bakerySauces, dips and condimentsBeveragesDairy and plant-basedMeat, poultry and seafoodFrozen and prepared foodsFresh produce and farmsIngredients and milling

Labels

Recipe nutrition calculatorNutrition Facts label generatorFood label requirementsHow label values are roundedFood packaging design checklist

Free tools

Shelf price calculatorFSMA 204 checkerBarcode count plannerBroker cost estimatorBuyer-ready checklistCalorie rounding checker

Stories

Where a $6.92 jar's money goesWhy the label says 45 when the lab says 47The dates on every food maker's wallHow a buyer list gets builtStart with just an ideaWhat food makers askReports and white papersAll stories

Demos

Label demoBuyer fit demoShelf plan demoSample report

Company

What we doTalk to usPrivacyTerms
Talk to us

For small processors and co-packers

Labels, codes and records buyers trust

What you can do on this page

  1. See the steps from where you are now to a store shelf.
  2. Read the stories that fit your next step.
  3. Ask for a free one-page shelf plan for your own food. A person writes it.
Get my free shelf plan →See the steps

Short answer

Buyers and brand clients judge a processor on paperwork as much as on product. They want labels that are right, codes that scan, and lot records they can pull fast.

We help you set those up once so each new product or client fits the same system, and help you find store-brand work.

This page is for you if

  • You run a line for your own products, for clients, or both.
  • Each new product means new labels and codes.
  • You want more store-brand or private-label work.

The steps, in order

  1. Check every label before printIngredients, allergens, Nutrition Facts and claims checked against the recipe for each product.
  2. Set up product and shipping codesA GTIN for each sellable item, and SSCC labels for cases and pallets where buyers ask for them.
  3. Keep traceability recordsFor foods on the FDA Food Traceability List, FSMA 204 asks for key data at each step you make, pack or ship.
  4. Get ready for buyer auditsMany larger buyers ask for a food-safety certification such as SQF or BRCGS.
  5. Find private-label buyersGrocery chains and brands that want a maker for their own label.

We can help with each step. See what we do.

Stories for you

The FDA traceability rule (FSMA 204) in plain wordsBusinesses that make, process, pack or hold certain foods must keep extra records, so the FDA can trace an outbreak fast.Read the story →GTIN vs SSCC: what food brands need to knowA GTIN identifies a product; an SSCC identifies a shipping unit. Many retailers and distributors ask for both.Read the story →How private-label makers find store-brand buyersPrivate-label makers produce food sold under another company's name, such as a grocery chain's store brand.Read the story →
Get my free shelf plan →Try the shelf price tool

Not you?

In our product

What you get, as our customers see it.

Real screens from our reports and dashboard, made for a made-up brand. Click any one to open the full sample.

Buyers ranked by fit, with the reason for each
Buyers ranked by fit, with the reason for eachSee the full sample →
A week of booked buyer meetings
A week of booked buyer meetingsSee the full sample →
Your dashboard: buyers from first email to meeting
Your dashboard: buyers from first email to meetingSee the full sample →

Flip through the full printed report: 24 pages, one made-up brand from idea to buyer meetings.

or download the PDF

Talk to us

Pick the way that suits you

Chat, send a note, sign up, or book a time. Same people, same answers.

Send us a note

Tell us what you need and how to reach you.

What would help most?

Get clear before the expensive commitments

A 30-minute call tells you what you need next and what you would receive. The same four steps for every path, and you decide at the end of each one whether to go on.

  1. Step 1A 30-minute call

    You tell us what you make and what you need. No slides. We say plainly if we are not the right fit.

  2. Step 2Quick research

    A short brief: who buys, what the rules say, where the price room is, and the sources behind each answer.

  3. Step 3Plan and build

    The pages, videos, reports and outreach drafts the plan needs, in your brand.

  4. Step 4Launch and measure

    You approve every send and post. We report what worked and change what did not.

Book a 30-minute callSee everything we do

Northfield Kitchen · sample reportDownload the PDFGet your own report