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Sell to grocery

How to sell to grocery storesFood brokersPrivate label manufacturersFSMA 204 traceabilityGS1 barcodes and 2-D codesCompare buyer tools

Who it's for

Manufacturers and co-packersFood brands, startups and farmsSuppliers to food plantsLabs and instrument makersPlant QA and operations

Industries

Snacks and bakerySauces, dips and condimentsBeveragesDairy and plant-basedMeat, poultry and seafoodFrozen and prepared foodsFresh produce and farmsIngredients and milling

Labels

Recipe nutrition calculatorNutrition Facts label generatorFood label requirementsHow label values are roundedFood packaging design checklist

Free tools

Shelf price calculatorFSMA 204 checkerBarcode count plannerBroker cost estimatorBuyer-ready checklistCalorie rounding checker

Stories

Where a $6.92 jar's money goesWhy the label says 45 when the lab says 47The dates on every food maker's wallHow a buyer list gets builtStart with just an ideaWhat food makers askReports and white papersAll stories

Demos

Label demoBuyer fit demoShelf plan demoSample report

Company

What we doTalk to usPrivacyTerms
Talk to us

For brands going to retail

From online and markets to regional stores

What you can do on this page

  1. See the steps from where you are now to a store shelf.
  2. Read the stories that fit your next step.
  3. Ask for a free one-page shelf plan for your own food. A person writes it.
Get my free shelf plan →See the steps

Short answer

Selling online or at markets proves people like your food. Stores add new costs: a distributor and a store each take a share of the price, and buyers ask for case packs, barcodes and a plan to help it sell.

We help you check the numbers first, then get the packaging, codes and pitch ready for the stores that fit.

This page is for you if

  • You have repeat buyers online or at markets.
  • You want regional grocery stores next.
  • You do not know yet if a distributor or broker is worth it.

The steps, in order

  1. Check your price works in a storePrice backward from the shelf, leaving room for the store and the distributor.
  2. Make the packaging retail-readyA pack that reads well on a shelf and a case pack that fits how stores order.
  3. Get the codes stores ask forGTIN barcodes on units and, where asked, SSCC labels on cases and pallets.
  4. Choose distributor, broker, or bothA distributor buys and delivers; a broker sells into stores for a commission.
  5. Plan the launchSome stores charge fees for new items or ask for promotions. Know this before you say yes.
  6. Watch what sellsTrack sales by store and fix slow spots early.

We can help with each step. See what we do.

Stories for you

How a small food maker gets into grocery storesStores need packaging that sells on a shelf, a price that leaves room for their margin, and a way to get stock delivered on time.Read the story →What is a food broker, and do you need one?A broker is a contract sales rep. They do not buy your product; they sell it into stores and are paid by commission.Read the story →GTIN vs SSCC: what food brands need to knowA GTIN identifies a product; an SSCC identifies a shipping unit. Many retailers and distributors ask for both.Read the story →
Get my free shelf plan →Try the shelf price tool

Not you?

In our product

What you get, as our customers see it.

Real screens from our reports and dashboard, made for a made-up brand. Click any one to open the full sample.

Six answers about an idea, on one page
Six answers about an idea, on one pageSee the full sample →
The jar, before and after
The jar, before and afterSee the full sample →
Where a $6.92 jar's money goes, from the shelf plan
Where a $6.92 jar's money goes, from the shelf planSee the full sample →

Flip through the full printed report: 24 pages, one made-up brand from idea to buyer meetings.

or download the PDF

Talk to us

Pick the way that suits you

Chat, send a note, sign up, or book a time. Same people, same answers.

Send us a note

Tell us what you need and how to reach you.

What would help most?

Get clear before the expensive commitments

A 30-minute call tells you what you need next and what you would receive. The same four steps for every path, and you decide at the end of each one whether to go on.

  1. Step 1A 30-minute call

    You tell us what you make and what you need. No slides. We say plainly if we are not the right fit.

  2. Step 2Quick research

    A short brief: who buys, what the rules say, where the price room is, and the sources behind each answer.

  3. Step 3Plan and build

    The pages, videos, reports and outreach drafts the plan needs, in your brand.

  4. Step 4Launch and measure

    You approve every send and post. We report what worked and change what did not.

Book a 30-minute callSee everything we do

Northfield Kitchen · sample reportDownload the PDFGet your own report