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Barcodes · 3 min read

What 2-D codes change on your case label

Stores are moving from the old barcode to a square code that holds more. One plan covers every size, case and pallet.

The barcode you know says only which product it is. A 2-D code says that too, and can also carry the lot number, the best-by date and a link. That matters for recalls and for the traceability records buyers ask for.

Barcode (UPC / GTIN)Holds: which product12 digits2-D codeHolds: which product+ lot number+ best-by date+ a web link
Illustrations, not scannable codes.

When it happens

The US industry target, known as Sunrise 2027, is for stores to be able to scan 2-D codes at the till by the end of 2027. It is a readiness target, not a ban on the old barcode: your UPC keeps working, and the same product number goes inside the 2-D code.

NowUPC on every jarkeep it2026Add the 2-D codenext to the UPC2027Stores ready toscan 2-D at the tillAfterLot and date travelwith every case

What changes on the case

  • Each case keeps its own product number (GTIN-14).
  • A 2-D code on the case can add the lot and best-by date, which is what traceability records need.
  • Pallets keep their shipping code (SSCC), made when you ship.

What to do next

  • Count the codes you need with the free barcode planner
  • Plan the 2-D code next to your UPC, not instead of it
  • Or let us plan every size, case and pallet
See a barcode plan →

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