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Sell to grocery

How to sell to grocery storesFood brokersPrivate label manufacturersFSMA 204 traceabilityGS1 barcodes and 2-D codesCompare buyer tools

Who it's for

Manufacturers and co-packersFood brands, startups and farmsSuppliers to food plantsLabs and instrument makersPlant QA and operations

Industries

Snacks and bakerySauces, dips and condimentsBeveragesDairy and plant-basedMeat, poultry and seafoodFrozen and prepared foodsFresh produce and farmsIngredients and milling

Labels

Recipe nutrition calculatorNutrition Facts label generatorFood label requirementsHow label values are roundedFood packaging design checklist

Free tools

Shelf price calculatorFSMA 204 checkerBarcode count plannerBroker cost estimatorBuyer-ready checklistCalorie rounding checker

Stories

Where a $6.92 jar's money goesWhy the label says 45 when the lab says 47The dates on every food maker's wallHow a buyer list gets builtStart with just an ideaWhat food makers askReports and white papersAll stories

Demos

Label demoBuyer fit demoShelf plan demoSample report

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Sample report · Step 05 · One-time report

Barcodes

One number for every size, case and pallet, set up so a 2-D code can be added when your printer is ready for it.

For: Northfield Kitchen, Roasted Tomato Salsa, Medium, 16 oz (a made-up brand)Delivered in: 2 working days

This step is one chapter of the printed 24-page report.

or download the PDF
What you sellCodeWhere it goes
16 oz jar1 GTIN-12Back label, scanned at the till
8 oz jar1 GTIN-12Back label
Case of 12 × 16 oz1 GTIN-14Two sides of the case
Case of 12 × 8 oz1 GTIN-14Two sides of the case
Each pallet shipped1 SSCCPallet label, made at shipping

Illustration

0 12345 67890 5

Illustration only, not a scannable code.

← Nutrition labelGet this for your foodTraceability records →

Get clear before the expensive commitments

A 30-minute call tells you what you need next and what you would receive. The same four steps for every path, and you decide at the end of each one whether to go on.

  1. Step 1A 30-minute call

    You tell us what you make and what you need. No slides. We say plainly if we are not the right fit.

  2. Step 2Quick research

    A short brief: who buys, what the rules say, where the price room is, and the sources behind each answer.

  3. Step 3Plan and build

    The pages, videos, reports and outreach drafts the plan needs, in your brand.

  4. Step 4Launch and measure

    You approve every send and post. We report what worked and change what did not.

Book a 30-minute callSee everything we do

Northfield Kitchen · sample reportDownload the PDFGet your own report