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Labels · 4 min read

What makers ask about labels

Before their first label, food makers search the same six questions. Here they are, answered on one jar.

Every label has the same six parts. Get these right and a store buyer will not send your jar back.

FRONT NORTHFIELD KITCHEN Roasted Tomato Salsa Medium NET WT 16 OZ (454 g) BACK Nutrition Facts INGREDIENTS: CONTAINS: none of the 9Northfield KitchenBozeman, MT 59715 123456 3 Nutrition Facts next to the front
1 Name of the food · 2 Net weight · 3 Nutrition Facts · 4 Ingredients · 5 Allergens · 6 Who made it and where

The six questions, answered

Do I need a Nutrition Facts panel?

Almost always, if you sell packaged food in stores. Very small makers can be exempt: total yearly sales of $500,000 or less, or food sales of $50,000 or less, need no panel and no notice. The exemption ends the moment the label makes a nutrient or health claim.

Where does the net weight go?

On the front, in the bottom 30% of the panel, in both US and metric units: “NET WT 16 OZ (454 g)”.

How big is a serving?

It comes from the federal reference amount for your type of food (for salsa, 2 tablespoons). You do not pick it; you look it up and convert it to your household measure.

Which allergens must I name?

Milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans and sesame. Name the exact nut, fish or shellfish, in the ingredient list or a “Contains” line.

Can I say “natural” or “healthy”?

“Natural” has no formal definition but must not mislead. “Healthy” has a federal definition, updated in 2024, with limits for added sugars, sodium and saturated fat.

Do I need a lab test?

Usually not. Database values work for most recipes. See the next story for when a test is worth it.

What to do next

  • Build a panel from your recipe with the free calculator
  • Check your rounding with the free checker
  • Or let us build the label and trace every value
See a finished label →

Get clear before the expensive commitments

A 30-minute call tells you what you need next and what you would receive. The same four steps for every path, and you decide at the end of each one whether to go on.

  1. Step 1A 30-minute call

    You tell us what you make and what you need. No slides. We say plainly if we are not the right fit.

  2. Step 2Quick research

    A short brief: who buys, what the rules say, where the price room is, and the sources behind each answer.

  3. Step 3Plan and build

    The pages, videos, reports and outreach drafts the plan needs, in your brand.

  4. Step 4Launch and measure

    You approve every send and post. We report what worked and change what did not.

Book a 30-minute callSee everything we do