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Sell to grocery

How to sell to grocery storesFood brokersPrivate label manufacturersFSMA 204 traceabilityGS1 barcodes and 2-D codesCompare buyer tools

Who it's for

Manufacturers and co-packersFood brands, startups and farmsSuppliers to food plantsLabs and instrument makersPlant QA and operations

Industries

Snacks and bakerySauces, dips and condimentsBeveragesDairy and plant-basedMeat, poultry and seafoodFrozen and prepared foodsFresh produce and farmsIngredients and milling

Labels

Recipe nutrition calculatorNutrition Facts label generatorFood label requirementsHow label values are roundedFood packaging design checklist

Free tools

Shelf price calculatorFSMA 204 checkerBarcode count plannerBroker cost estimatorBuyer-ready checklistCalorie rounding checker

Stories

Where a $6.92 jar's money goesWhy the label says 45 when the lab says 47The dates on every food maker's wallHow a buyer list gets builtStart with just an ideaWhat food makers askReports and white papersAll stories

Demos

Label demoBuyer fit demoShelf plan demoSample report

Company

What we doTalk to usPrivacyTerms
Talk to us

For lab instrument makers and testing labs

Show food buyers your method works.

Lab and quality buyers trust evidence, not adjectives. We turn your results into clear side-by-side stories, films and pages that answer what they ask first.

See the sampleTalk to us
  • Results as side-by-side stories
  • Charts with their sources
  • Answers to what buyers ask first

In our product

What you get, as our customers see it.

Real screens from our reports and dashboard, made for a made-up brand. Click any one to open the full sample.

A print-ready Nutrition Facts panel
A print-ready Nutrition Facts panelSee the full sample →
The record template, filled in
The record template, filled inSee the full sample →
Your dashboard: reports and files
Your dashboard: reports and filesSee the full sample →

Flip through the full printed report: 24 pages, one made-up brand from idea to buyer meetings.

or download the PDF

What you would receive

A proof story, plus the film that explains it

Sample scenes built around a fictional product, Prairie Crisps. Values shown are illustrations.

Animated sample: three questions lab buyers ask, each with an answerSample · fictional client
Sample · fictional The three questions lab and quality buyers ask before they buy.
Animated sample: five roles around one product, each needing a yesSample · fictional client
Sample · fictional Who else signs off: the lab rarely buys alone.

What is inside the sample report

  1. Page 1Method and claim profile. What your method measures, the proof you have, the claims you can make.
  2. Page 2Side-by-side evidence. Your result next to the reference method, with conditions stated.
  3. Page 3Buyer questions. Method match, training time, product changes: the answers and their sources.
  4. Page 4Labs to approach. Which food and ag labs have the need, with reasons.
  5. Page 5Content kit. A label-vs-lab film, a short, a page and a one-pager.
  6. Page 630-day plan. What to film, who to show it to, what to measure.

All names, products and numbers in these samples are fictional. A real deliverable uses your data, its sources, and a reviewer sign-off.

In numbers

What this looks like at your numbers.

Move the sliders and click the charts. Every figure says where it comes from.

STORY 02 · LABEL

Why the label says 45 when the lab says 47.

What this means for you

Measured vs what the label may show

Pick a nutrient, then slide or click the chart

Federal rule
47 kcal

Federal labeling rule for Nutrition Facts (21 CFR 101.9). Sugar counts about 4 kcal per gram.

STORY 03 · DATES

The dates every food maker should have on the wall.

Two changes reach every food maker who sells to stores: traceability records for foods on the FDA list, and 2-D barcodes at the checkout.

0days until checkouts are ready for 2-D barcodes (Sunrise 2027, end of 2027)
0days until FDA may enforce FSMA 204 records (not before Jul 20, 2028)
0days since the FSMA 204 rule was published (Nov 21, 2022)

Traceability and barcode milestones

Click a date to see what it means

Dated sources

What this means for you

Sources: the FDA traceability rule and its compliance-date notice, and the US 2-D barcode timeline. We explain each one in our guides, so you never have to read the rule itself.

The proof format

Label vs lab, in four steps

A format buyers recognise: a claim, a test, a result, a plain verdict.

  1. Pick a real sample

    A product the buyer knows, with its label value.

  2. Measure it

    On your instrument, on camera or with a logged run.

  3. Compare

    Against the label and the reference method, with the conditions written down.

  4. Say what it means

    A plain verdict and what to check next. No result is invented.

Is this for you

Who this is for, and who it is not for

A good fit

  • You make lab instruments, test kits or offer testing services to food and ag.
  • You have results but no clear way to show them.
  • Your buyers ask the same technical questions every time.

Not the right fit

  • You want claims we cannot source from your data.
  • You need a regulatory method validation: that is an accredited lab.
  • You want hype instead of evidence.

How it works

From first call to measured results

Every engagement starts with a conversation. Scope and price come after it, in private.

  1. Meeting

    A 30-minute call about what you make or sell, who you want to reach and what decision you need to make.

  2. Quick research

    A short, fixed piece of research that answers one question with sources you can check.

  3. Plan and build

    We script and build the proof story: the film, the short and the page, with every number traced to your data.

  4. Launch and measure

    Approved work goes live. Every week you see what happened, in plain words.

Book a 30-minute call

Tell us what you want buyers to believe

We come to the call with the proof format we would build first.

  • Two questions and your contact details, under a minute.
  • No prices on this site: we scope after the call and send a private proposal.
  • We never contact anyone on your behalf without your written approval.
1. What do you offer?
2. What do you need most?

Questions

Before you book

Do you make the measurements?

No. You or your lab run them. We design the comparison, film it and tell the story with the real numbers.

Will you name our customers?

Only with their written permission.

What does it cost?

Pricing is private. After a short call we send a written scope and price for your situation. There are no public packages or tiers.

Do you guarantee results?

No. We report what we did and what happened: research delivered, messages approved, replies, calls booked. We do not promise sales, placements or rankings.

What happens to our data?

Your files stay in your own workspace and are never used for another customer. Real customer data is only shared after a confidentiality agreement.

Get clear before the expensive commitments

A 30-minute call tells you what you need next and what you would receive. The same four steps for every path, and you decide at the end of each one whether to go on.

  1. Step 1A 30-minute call

    You tell us what you make and what you need. No slides. We say plainly if we are not the right fit.

  2. Step 2Quick research

    A short brief: who buys, what the rules say, where the price room is, and the sources behind each answer.

  3. Step 3Plan and build

    The pages, videos, reports and outreach drafts the plan needs, in your brand.

  4. Step 4Launch and measure

    You approve every send and post. We report what worked and change what did not.

Book a 30-minute callSee everything we do
Northfield Kitchen · sample reportDownload the PDFGet your own report